Omally
Omally is Us! Omally is You!
OMALLY is a zero-waste fashion label crafting mindful, fluid silhouettes for real, ever-evolving lives.
About the Brand
OMALLY = “Aum” + “Ally” — a fashion label rooted in mindfulness, inclusivity and uncompromising beauty. We’re here to rewrite the fashion industry’s story of waste and overconsumption by designing consciously from the start. Using innovative zero-waste pattern techniques, we ensure every inch of fabric finds purpose. Our garments are crafted from 100% organic-certified fabrics like peace silk, Tencel, and organic cottons, because what touches your skin should feel as good as it looks. With flowing silhouettes and thoughtful construction, our clothes are designed to move with you through every twist, turn, and pause in life.
OMALLY is fashion without limits - elegant, ethical, and made for real lives.
A movement stitched together by purpose
Brand Language
and Assets
OMALLY’s brand language is warm, uplifting and rooted in mindful inclusivity, designed to make everyone feel seen and supported. The earthy green tones in our palette evoke calm and connection. Our imagery brings this to life through a group of women coming together in community, reflecting the “Ally” in OMALLY. Together, these elements create a visual and emotional space where fashion celebrates authenticity, belonging and conscious living.
OMALLY isn’t just a label, it’s a collective. The “Ally” in our name stands for the people we create for and with: a growing community committed to conscious choices, shared stories, and fashion that supports every step of your journey.
Brand Identity
OMALLY’s brand identity is shaped by its core values - zero waste design, conscious living and care for the planet. From visual language to printed collaterals, every element reflects a thoughtful, eco-conscious approach. Inspired by organic materials and minimal waste, the identity becomes a visual extension of OMALLY’s mindful, sustainable philosophy.
Every inch of fabric has a purpose.
