Oahu Surf Tribe
Embrace The Surf, Embrace The Tribe
A surf school rooted in Oahu, Oahu Surf Tribe invites you to embrace the waves, the tribe, and a way of life that celebrates adventure, connection, and the ocean.
About The Brand
Oahu Surf Tribe, a premier surfing school nestled in the heart of Oahu, is more than just a place to learn the art of riding waves, it's a passionate community built around the love for surfing. With its welcoming spirit and deep-rooted connection to the island’s surf culture, the school creates an environment where both beginners and seasoned surfers feel at home.
Driven by a mission to inspire individuals to embrace the surf and become part of something larger, Oahu Surf Tribe offers more than expert instruction. It fosters a deep sense of belonging, camaraderie, and respect for the ocean. Their tagline, "Embrace the Surf, Embrace the Tribe," perfectly captures this ethos.
Joining Oahu Surf Tribe is not just about learning a skill, it's about starting a journey of self-discovery, adventure, and meaningful connection. It’s where you learn to read the waves, trust your instincts, and live in harmony with the rhythm of the sea.
Logo Design
The thought process behind the creation of the logomark started from the brand name itself, Having followed several mood boards, the name "Oahu Surf Tribe" was broken down into "Oahu"(initial letter O), "Surf"(surfboard) and “Tribe”(community). These three elements were then creatively combined to create a bold icon that is both minimal and useful as the brand's logomark.
Typography
We chose the Formula 1 typeface for our branding to encapsulate the essence of our identity. The bold and modern design of the Formula 1 font reflects our brave and confident approach to both surfing and life. Just as the Formula 1 font is sleek, energetic, and dynamic, so is our surfing experience. It's a reflection of our adventurous spirit, engaging not only in the thrill of riding waves but also in the excitement of embracing life's challenges. This choice boldly declares our passion for adventure and our commitment to fostering a community of individuals who share the same spirit. And it not only compliments the Logo & the Brand but also the lifestyle of people in our community, creating a branding that's not just loud but also resonates with the heart of every adventure seeker.
